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Product Engineer

Aqsa Kayani

I design, build, and optimize digital products that solve real business challenges. I turn ideas into scalable, user-centered solutions.

I'm Aqsa, a Product Engineer who helps founders and teams turn ambitious ideas into products people actually want to use.

Selected work

Featured Work

I bridge business goals, user needs, design and engineering, so every decision holds up on usability, scalability and long-term maintainability.

  1. 01 SeaServ B2B SaaS Platform A B2B SaaS platform built for the luxury yachting industry to streamline onboard operations, crew coordination and service requests. 2025
  2. 02 Joyful Treasures Media Consumer Web Platform A web-based platform that enables families to create, preserve and share digital memories across generations. 2025
  3. 03 Motorcut AI Image Editing An AI-powered automotive image editing platform that helps vehicle dealers produce showroom-quality listings in seconds. 2025
  4. 04 DealerTalk Community Platform A private, dealer-only community platform built exclusively for UK motor traders. 2025

What I do

Services

From validating an idea to shipping and scaling it. Engagements shaped around where your product actually is.

  • 01

    Design

    UI/UX Design

    End-to-end product design, from research and journey mapping through to interactive prototypes and the design system that keeps it consistent.

    • User Experience Design
    • User Interface Design
    • User Research
    • Journey Mapping
    • Wireframing
    • Prototypes
    • Design Systems
    • Mobile App Design
  • 02

    Strategy

    Product Discovery

    Get clear on what to build before anyone writes code. Workshops, prioritisation and a roadmap your team can actually execute against.

    • Product Workshops
    • Feature Prioritisation
    • User Flow Planning
    • Product Roadmaps
    • Technical Planning
    • MVP Definition
    • PRD
  • 03

    Build

    Startup MVP Launch

    Take an early-stage idea to a shipped, testable product. Strategy, design, developer handoff and launch support in one connected engagement.

    • Product Strategy
    • UX/UI Design
    • Developer Handoff
    • MVP Development Support
    • Testing & Iteration
    • Launch Planning
  • 04

    Optimise

    UX Audit

    A structured review of an existing product, ending in a prioritised action plan rather than a list of opinions.

    • Usability Analysis
    • UX Review
    • Accessibility Review
    • User Flow Improvements
    • Design Consistency Audit
    • Conversion Optimisation
  • 05

    Strategy

    AI Product Validation

    Establish whether AI is genuinely the right answer for your product, and if it is, what the smallest credible version looks like.

    • AI Necessity Assessment
    • User Value & Market Fit
    • Product Opportunity Mapping
    • AI MVP Scoping
    • Technical Feasibility Review
    • AI User Experience Strategy
  • 06

    Team

    Dedicated Product Team

    Scale up with a full product team covering design, engineering, QA and product management, assembled around your roadmap.

    • Product Designers
    • UI/UX Designers
    • Frontend Developers
    • Backend Developers
    • QA Engineers
    • Product Managers

Trusted by

Founders & teams I build with

About

How I work

Most products don't fail because of bad code. They fail because the wrong problems are solved, users are ignored, and development starts before the product strategy is clear. That's where I come in.

I work with founders, startups and businesses to validate ideas, define product strategy, design intuitive user experiences, and build scalable digital products from the ground up. From early-stage MVPs to enterprise platforms, I bridge the gap between business goals, user needs, design and engineering.

Rather than treating design and development as separate phases, I approach every project as one connected product journey.

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Testimonials

In Their Words

Founders and teams I have built with, in their own words.