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DealerTalk

Project Overview

DealerTalk is a private, dealer-only community platform built exclusively for UK motor traders. The platform provides a secure environment where verified dealers can exchange industry insights, discuss market trends, participate in polls, and collaborate on topics that influence the future of the UK automotive industry.

Designed with a strong emphasis on privacy, credibility, and engagement, DealerTalk enables anonymous participation while ensuring all members are verified industry professionals. The platform delivers a modern, intuitive experience tailored to the needs of experienced motor traders.

Project Execution

As a Product Engineer, I worked closely with stakeholders, designers, and developers to define the product vision, establish feature requirements, and design user experiences that aligned with both business objectives and user expectations.

My responsibilities included:

  • Conducting product discovery and requirement gathering.
  • Defining MVP scope and prioritizing core product features.
  • Creating Product Requirement Documents (PRDs) and user stories.
  • Designing end-to-end user journeys and platform workflows.
  • Collaborating with UI/UX designers to create an engaging and professional user experience.
  • Defining business logic for discussions, polls, dealer verification, and community engagement.
  • Supporting sprint planning, backlog refinement, and feature prioritization.
  • Ensuring the platform balanced user privacy, trust, and community participation.

Key product features included:

  • Dealer Pulse for sharing quick market insights and industry sentiment.
  • Discussion forums with dedicated discussion threads for in-depth conversations.
  • Anonymous yet verified participation to encourage open and honest engagement.
  • Poll creation, participation, and community-driven poll suggestions.
  • Dealer Council, providing a dedicated space for strategic discussions and industry feedback.
  • Streamlined posting and moderation workflows to maintain a professional community experience.

Project Results

DealerTalk established a trusted digital community where verified motor traders can openly share knowledge, exchange perspectives, and contribute to industry discussions within a secure environment. The platform successfully combined anonymous participation with dealer verification, fostering meaningful engagement while maintaining credibility.

By focusing on intuitive user experiences, structured community interactions, and scalable product architecture, DealerTalk laid the foundation for a collaborative platform that empowers dealers to influence industry conversations and supports the long-term growth of the UK motor trade community.

Project gallery

  • Client

    DealerTalk

  • Role

    UX / UI Design

  • Category

    App Design

  • Deliverables

    Figma Screens

  • Date

    Q4 2025

Website

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